Goose bumps Could Reveal Our Emotions

A team of researchers in South Korea developed a monitoring system capable of measuring goosebumps in real time.

The device uses a transparent conductive polymer that sticks to the skin bristles to quantify how much and how long the effect.

The mechanism works with a fall in the capacitance of the sensor, that is, in their ability to store an electric charge, caused when the polymer is deformed by buckling of the skin surface.

Engineers say that the device can be used to study people's emotions.

The research was conducted by the Advanced Institute of Science and Technology of Korea and the details of the study have appeared in the journal Applied Physics Letters.

The article explains that the thin, flexible sensor, square, with sides about two inches, was tested on the arm of a subject, who was asked to grab ice with their hands to induce the reaction.

Although, by their nature, goosebumps due to physical stimuli, the researchers noted that other scientists have previously shown that this reaction can be studied to infer changes in the emotional state of the subject, caused by such diverse causes as a kind of music or movie.

Scientists recognize that more work is needed to relate the measurements obtained by the device with specific emotional states, adding that only certain reactions can goosebumps.

But in his article, experts suggest that this technology may end up being used to create a set of personalized advertisements, music and other services based on user feedback.

"In the future, human emotions will be referred to as any other biometric information, including body temperature or blood pressure," says Professor Young Ho-cho in the study.


The idea is not new.

In the past, computer games developer Valve experimented with the idea of ​​creating a control with sensors that measure the psychological states of people, suggesting it could be used to make changes in the course of the game depending on whether the players were afraid , boredom or fascination.

Film studios for years modifying editing your movies based on the reactions of the audience prior to the premiere exhibitions and in 2013 a production of British films moved along this direction with Many Worlds (Many Worlds), a film whose end was determined by brain waves of a volunteer carrying a sensor in his head.

But an expert on interactions between humans and computers has expressed concern at the idea of ​​a small, unobtrusive sensor that can return massive these techniques.

"What I find perhaps the most cynical application of all this is the maximization by the entertainment industry of each standard emotional response," says Bernie Hogan, University of Oxford.

Goose bumps Could Reveal Our Emotions

Hogan added that the industry is always trying to provoke us that kind of emotional reactions. "Now they can accurately measure the time of reaction and discard everything else."

"This can only lead to greater emotional manipulation nonsense," he concludes.


From the world of marketing, however, the idea sounds appealing.

"This is a dream for the modern marketer that not only wants people to buy a product or pay for a service, but also feel an emotional commitment to the brand," said Simon Myers, a partner at consultancy Prophet.

To Myres, there is a positive aspect in this kind of studies.

"WHILE people may be horrified, and rightly so, for these advances, there is a benefit to them is that millions of dollars spent on advertising and communication dollars can finally spend a very human audit and properly based on the consumer."Dont forget to leave a comment hsm love it.